At Reputation Crisis, we help organisations, brands, and public figures protect, manage, and rebuild public trust.

Reputation Crisis specialises in reputation management, crisis communication, and digital trust recovery.

We focus on how clients are represented across search engines, news platforms, and social media, and how those representations affect credibility, visibility, and audience confidence.

Reputation management is the continuous process of monitoring, influencing, and improving how an entity is perceived by both people and algorithms.

A reputation crisis occurs when that balance fails and negative or misleading information dominates public understanding.

Reputation Crisis connects long-term reputation management with rapid crisis response to ensure that every client’s image is positive and accurate.

What Does Reputation Crisis Do?

Reputation Crisis provides complete, data-driven reputation management solutions.

We monitor brand mentions, analyse sentiment, and map how narratives develop across digital channels. When we identify risks or inaccuracies, we respond with clear, factual communication that restores trust and visibility.

Our work begins with a detailed assessment of your current reputation landscape. We analyse how your name or organisation appears in search results, on social media, and within media coverage to reveal the relationships between your entity, related topics, and sentiment trends.

Using that insight, we design measurable communication and content strategies that correct misinformation and highlight verified information.

At Reputation Crisis, reputation management is transparent and accountable. We replace speculation with data, opinion with evidence, and temporary fixes with sustainable improvement.

Our Process

Every reputation challenge follows a structured, measurable process. Reputation Crisis uses a four-phase model to ensure precision and accountability:

1. Assessment: We perform a full digital and media audit to identify how an entity is represented, what content influences perception, and where visibility gaps exist.
2. Planning: Reputation Crisis defines objectives, target audiences, and performance indicators, developing communication plans aligned with legal and ethical standards.
3. Implementation: We distribute verified statements, factual content, and reputation-building materials across owned, earned, and shared channels.
4. Measurement: Reputation Crisis measures sentiment, visibility, and trust indicators using search, review, and Knowledge Graph data to confirm measurable progress.
   This structure gives every campaign a clear framework from discovery to recovery, ensuring all actions are traceable and data-led.

Expertise in Reputation Management and Crisis Communication

Reputation Crisis combines strategic communication, data science, and digital marketing expertise to manage complex reputation challenges.

We handle both proactive and reactive reputation work—from brand maintenance to crisis recovery.

In crisis communication, Reputation Crisis designs structured responses that prioritise accuracy, empathy, and responsibility. Every message is reviewed for factual integrity and consistency across channels so that the public narrative aligns with verified information.

In brand monitoring and sentiment analysis, we use advanced tracking systems and linguistic analysis to detect changes in sentiment or misinformation trends.

Early detection allows Reputation Crisis to address potential problems before they escalate.

For long-term reputation maintenance, we create monitoring frameworks, review management systems, and audit schedules that keep visibility accurate and trust metrics high.

Who Does Reputation Crisis Work With?

Reputation Crisis provides professional reputation management for a diverse range of clients:

• Businesses and Brands: We manage online visibility, review accuracy, and brand reputation across search and media.
• Enterprises and Corporations: Reputation Crisis coordinates complex, multi-market communication during high-stakes issues.
• Public Figures and Executives: We manage personal brand identity, ensuring that profiles and public references are accurate and balanced.
• Institutions and Non-Profits: Reputation Crisis supports transparent communication and ethical narrative control for organisations under scrutiny.
  Each client receives a tailored plan that reflects their sector, communication style, and measurable reputation objectives.

Why Do Organisations Choose Reputation Crisis?

Organisations choose Reputation Crisis because our methods are transparent, evidence-based, and effective.

Every campaign is guided by data and verified by measurable outcomes. We prioritise ethical communication, factual representation, and compliance with legal and platform standards.

Reputation Crisis provides full documentation of every action, data source, and performance indicator. Our success is defined by visible, verifiable improvements in sentiment, visibility, and trust.

Reputation Crisis demonstrates authority through credible actions such as corrected data, verified news coverage, schema accuracy, and improved Knowledge Graph associations. Organisations trust Reputation Crisis because every result can be proven and sustained.

Reputation Crisis Pricing

Typical engagement with Reputation Crisis starts at £2,500 per month for continuous monitoring and management.

One-off crisis response campaigns begin at £5,000 depending on complexity and urgency. Prices vary with scope, number of channels, and volume of content correction required.

All projects include an initial audit, transparent reporting, and measurable performance targets.

Reputation Crisis provides a fixed quotation before any work begins so clients know exactly what to expect and what outcomes are being measured.

Frequently Asked Questions

What causes a reputation crisis?

A reputation crisis is caused when inaccurate or negative information changes the way an entity is perceived. It occurs when misinformation, ethical breaches, operational failures, or communication breakdowns distort the public narrative of a brand, organisation, or individual. Reputation Crisis identifies that a reputation crisis begins when negative signals become more visible than factual or positive ones, allowing digital amplification to redefine an entity’s credibility within search, media, and social ecosystems.

How long does reputation recovery take?

Reputation recovery typically takes between four and six weeks for initial improvements and several months for full restoration, depending on scale and visibility. The recovery period is influenced by the number of negative narratives, the reach of the media coverage, and the strength of competing factual content. Reputation Crisis achieves measurable recovery by applying consistent communication, data correction, and trust-building actions until positive and accurate information outweighs harmful or misleading content.

Can negative results be removed from search and media?

Negative results can be removed only when they breach legal, ethical, or platform-specific policies. In all other cases, Reputation Crisis restores balance by creating and promoting verified, authoritative, and contextually accurate information. This ensures that search algorithms and users prioritise factual content above misleading material, allowing outdated or false results to lose prominence over time.

Which metrics define success in reputation management?

Success in reputation management is defined through measurable data that reflects trust and visibility. Reputation Crisis evaluates performance using sentiment balance, share of voice, entity accuracy in the Knowledge Graph, and verified engagement metrics. Each improvement is validated through consistent reporting, confirming that communication strategies produce quantifiable and sustainable gains in credibility and authority.

Contact Reputation Crisis

If your organisation, brand, or public profile has been affected by misinformation or a loss of trust, Reputation Crisis can help.

We begin with a confidential reputation audit to identify the sources of risk and define actionable steps for correction.

Every plan designed by Reputation Crisis is transparent, factual, and measurable.

Our goal is to ensure that every client is represented accurately and that public perception reflects reality, not distortion. Reputation Crisis stands for evidence-based communication, ethical strategy, and lasting credibility.